:root {
    --ink: #171717;
    --charcoal: #242424;
    --charcoal-soft: #303030;
    --cream: #f2eee5;
    --warm-white: #fbfaf7;
    --mist: #e7e4de;
    --gray: #686762;
    --silver: #aaa9a3;
    --line: #d2cdc4;
    --dark-line: rgba(255, 255, 255, 0.2);
    --red: #a5272d;
    --display: Impact, Haettenschweiler, "Arial Narrow Bold", "Arial Narrow", sans-serif;
    --body: Inter, "Helvetica Neue", Helvetica, Arial, sans-serif;
    --shell: min(100% - 40px, 1380px);
}

*, *::before, *::after { box-sizing: border-box; }
[hidden] { display: none !important; }

html {
    scroll-behavior: smooth;
    scroll-padding-top: 30px;
}

body {
    margin: 0;
    overflow-x: hidden;
    background: var(--warm-white);
    color: var(--ink);
    font-family: var(--body);
    font-size: 16px;
    line-height: 1.6;
    text-rendering: optimizeLegibility;
    -webkit-font-smoothing: antialiased;
}

img, iframe { display: block; max-width: 100%; }
a { color: inherit; }
a:focus-visible { outline: 3px solid var(--red); outline-offset: 4px; }
::selection { background: var(--red); color: #fff; }
.shell { width: var(--shell); margin-inline: auto; }

.skip-link {
    position: fixed;
    top: 12px;
    left: 12px;
    z-index: 100;
    padding: 10px 14px;
    transform: translateY(-170%);
    background: var(--ink);
    color: #fff;
    font-size: 0.76rem;
    font-weight: 800;
    letter-spacing: 0.08em;
    text-transform: uppercase;
}

.skip-link:focus { transform: translateY(0); }

.site-header {
    position: relative;
    z-index: 20;
    border-bottom: 1px solid rgba(23, 23, 23, 0.2);
    background: var(--cream);
}

.header-inner {
    min-height: 82px;
    display: grid;
    grid-template-columns: 1fr auto auto;
    align-items: center;
    gap: clamp(24px, 4vw, 62px);
}

.wordmark {
    width: fit-content;
    display: inline-flex;
    align-items: baseline;
    gap: 0.18em;
    color: var(--ink);
    font-family: var(--display);
    font-size: clamp(1.35rem, 2vw, 1.8rem);
    letter-spacing: 0.055em;
    line-height: 1;
    text-decoration: none;
}

.brand-wordmark {
    display: inline-flex;
    align-items: baseline;
    gap: 0.18em;
}

.brand-logo {
    width: auto;
    max-width: 230px;
    height: 38px;
    object-fit: contain;
    object-position: left center;
}

.wordmark-cult { color: var(--red); }
.primary-nav { display: flex; align-items: center; gap: clamp(18px, 2.6vw, 38px); }

.primary-nav a {
    position: relative;
    padding-block: 8px;
    color: #3f3e3a;
    font-size: 0.65rem;
    font-weight: 800;
    letter-spacing: 0.14em;
    text-decoration: none;
    text-transform: uppercase;
}

.primary-nav a::after {
    content: "";
    position: absolute;
    right: 0;
    bottom: 2px;
    left: 0;
    height: 2px;
    transform: scaleX(0);
    transform-origin: right;
    background: var(--red);
    transition: transform 180ms ease;
}

.primary-nav a:hover::after, .primary-nav a:focus-visible::after {
    transform: scaleX(1);
    transform-origin: left;
}

.header-shop, .etsy-button {
    min-height: 44px;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 10px;
    padding: 12px 18px;
    border: 1px solid var(--ink);
    background: var(--ink);
    color: #fff;
    font-size: 0.67rem;
    font-weight: 850;
    letter-spacing: 0.12em;
    line-height: 1;
    text-decoration: none;
    text-transform: uppercase;
    transition: background 180ms ease, color 180ms ease;
}

.header-shop:hover, .header-shop:focus-visible {
    background: var(--red);
    border-color: var(--red);
}

.config-pending {
    cursor: not-allowed;
    border-style: dashed;
    opacity: 0.62;
}

.config-pending:hover,
.config-pending:focus-visible {
    transform: none !important;
}

.hero {
    overflow: hidden;
    background: var(--cream);
}

.hero-grid {
    min-height: 640px;
    display: grid;
    grid-template-columns: minmax(0, 1.04fr) minmax(420px, 0.96fr);
    gap: clamp(36px, 6vw, 94px);
    align-items: stretch;
}

.hero-copy {
    padding-block: clamp(70px, 9vw, 126px);
    display: flex;
    flex-direction: column;
    justify-content: center;
    position: relative;
    z-index: 2;
}

.eyebrow, .section-kicker {
    margin: 0;
    color: var(--gray);
    font-size: 0.67rem;
    font-weight: 850;
    letter-spacing: 0.22em;
    text-transform: uppercase;
}

.eyebrow { display: flex; gap: 12px; margin-bottom: clamp(28px, 4vw, 50px); }

.hero h1, .section-heading h2 {
    margin: 0;
    font-family: var(--display);
    font-weight: 900;
    letter-spacing: 0.012em;
    line-height: 0.86;
    text-transform: uppercase;
}

.hero h1 { max-width: 790px; font-size: clamp(4.7rem, 9vw, 9.6rem); }
.hero h1 > span { display: block; }

.hero .outline-line {
    margin-top: 8px;
    color: transparent;
    font-size: 0.58em;
    -webkit-text-stroke: 1.5px var(--ink);
}

.hero-summary {
    max-width: 480px;
    margin: clamp(28px, 4vw, 48px) 0 22px;
    color: #55534e;
    font-size: clamp(1rem, 1.5vw, 1.15rem);
}

.text-action, .intro-link, .video-caption a, .back-to-top, .footer-meta a {
    width: fit-content;
    font-size: 0.67rem;
    font-weight: 850;
    letter-spacing: 0.14em;
    text-decoration: none;
    text-transform: uppercase;
}

.text-action {
    padding-bottom: 5px;
    border-bottom: 2px solid var(--red);
}

.text-action span, .intro-link span, .video-caption a span, .back-to-top span {
    display: inline-block;
    margin-left: 8px;
    color: var(--red);
    transition: transform 180ms ease;
}

.text-action:hover span, .text-action:focus-visible span,
.video-caption a:hover span, .video-caption a:focus-visible span { transform: translateY(3px); }

.hero-media {
    position: relative;
    min-height: 640px;
    overflow: hidden;
    border-left: 1px solid rgba(23, 23, 23, 0.18);
    border-right: 1px solid rgba(23, 23, 23, 0.18);
    background: #ded9cf;
}

.hero-media.hero-image-missing {
    background:
        linear-gradient(135deg, rgba(255, 255, 255, 0.42), transparent 60%),
        repeating-linear-gradient(120deg, rgba(23, 23, 23, 0.025) 0, rgba(23, 23, 23, 0.025) 1px, transparent 1px, transparent 14px),
        #ded9cf;
}

.hero-media img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: 68% center;
}

.media-label {
    position: absolute;
    right: 18px;
    bottom: 18px;
    padding: 8px 11px;
    background: var(--red);
    color: #fff;
    font-size: 0.58rem;
    font-weight: 850;
    letter-spacing: 0.16em;
}

.ruled-section { border-top: 1px solid var(--line); }
.intro { background: var(--warm-white); }

.intro-grid {
    padding-block: clamp(44px, 6vw, 72px);
    display: grid;
    grid-template-columns: 0.65fr 2fr 0.85fr;
    gap: clamp(28px, 5vw, 74px);
    align-items: center;
}

.intro-copy h2, .fit-heading h2, .support-heading h2, .etsy-cta h2 {
    margin: 0;
    color: var(--ink);
    font-family: var(--body);
    font-weight: 800;
    letter-spacing: -0.035em;
    line-height: 1.05;
}

.intro-copy h2 { font-size: clamp(2.1rem, 4vw, 4rem); }
.intro-copy p { max-width: 620px; margin: 14px 0 0; color: var(--gray); font-size: 1rem; }
.intro-link { justify-self: end; color: var(--ink); }

.video-section { padding-block: clamp(78px, 9vw, 126px); }
.video-section-dark { background: var(--charcoal); color: #f8f5ef; }
.video-section-light { background: var(--mist); color: var(--ink); }

.section-heading {
    margin-bottom: clamp(34px, 5vw, 64px);
    display: grid;
    grid-template-columns: auto 1fr;
    gap: clamp(22px, 4vw, 54px);
    align-items: end;
}

.section-number {
    color: var(--red);
    font-family: var(--display);
    font-size: clamp(3rem, 5vw, 5rem);
    line-height: 0.82;
}

.section-heading .section-kicker { margin-bottom: 15px; }
.section-heading-light .section-kicker { color: #aaa8a2; }
.section-heading h2 { max-width: 1050px; font-size: clamp(3.3rem, 6.6vw, 7rem); }
.section-heading-dark h2 { color: var(--ink); font-size: clamp(2.8rem, 5.5vw, 5.8rem); }

.video-layout {
    width: min(100%, 980px);
    margin-inline: auto;
    display: grid;
    grid-template-columns: minmax(280px, 440px) minmax(260px, 1fr);
    align-items: stretch;
    border: 1px solid rgba(255, 255, 255, 0.3);
    background: #151515;
}

.video-layout-light {
    border-color: rgba(23, 23, 23, 0.28);
    background: #fff;
}

.video-frame {
    position: relative;
    width: 100%;
    max-width: 440px;
    aspect-ratio: 9 / 16;
    overflow: hidden;
    background: #121212;
}

.video-frame iframe,
.video-frame video {
    width: 100%;
    height: 100%;
    border: 0;
}

.video-frame video {
    display: block;
    object-fit: contain;
    background: #000;
}

.video-placeholder {
    position: absolute;
    inset: 0;
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 13px;
    padding: 24px;
    color: #f8f5ef;
    text-align: center;
    background:
        linear-gradient(135deg, rgba(255, 255, 255, 0.055), transparent 60%),
        repeating-linear-gradient(120deg, rgba(255, 255, 255, 0.022) 0, rgba(255, 255, 255, 0.022) 1px, transparent 1px, transparent 13px),
        #191919;
}

.video-placeholder::after {
    content: "9:16";
    position: absolute;
    right: 14px;
    bottom: 11px;
    color: #777;
    font-size: 0.58rem;
    font-weight: 800;
    letter-spacing: 0.18em;
}

.video-placeholder strong {
    font-family: var(--display);
    font-size: clamp(1.7rem, 3.5vw, 3.5rem);
    letter-spacing: 0.08em;
    line-height: 1;
    text-transform: uppercase;
}

.video-placeholder small { color: #aaa8a2; font-size: 0.64rem; font-weight: 800; letter-spacing: 0.18em; text-transform: uppercase; }

.play-mark {
    width: 68px;
    height: 68px;
    display: grid;
    place-items: center;
    border: 1px solid rgba(255, 255, 255, 0.5);
    border-radius: 50%;
}

.play-mark::after {
    content: "";
    width: 0;
    height: 0;
    margin-left: 5px;
    border-top: 8px solid transparent;
    border-bottom: 8px solid transparent;
    border-left: 13px solid #fff;
}

.video-caption {
    min-height: 100%;
    padding: clamp(26px, 3vw, 42px);
    display: flex;
    flex-direction: column;
    justify-content: space-between;
    border-left: 1px solid rgba(255, 255, 255, 0.3);
}

.video-caption-light { border-left-color: rgba(23, 23, 23, 0.2); color: var(--ink); }

.caption-label {
    color: #999690;
    font-size: 0.62rem;
    font-weight: 850;
    letter-spacing: 0.16em;
    text-transform: uppercase;
}

.video-caption-light .caption-label { color: var(--red); }
.video-caption p { margin: 44px 0; color: #b6b3ac; font-size: 0.88rem; }
.video-caption-light p { color: var(--gray); }
.video-caption a { padding-bottom: 4px; border-bottom: 1px solid currentColor; }

.fit-notes { padding-block: clamp(72px, 9vw, 118px); background: var(--cream); }

.fit-layout {
    display: grid;
    grid-template-columns: minmax(250px, 0.8fr) minmax(0, 1.55fr);
    gap: clamp(52px, 8vw, 128px);
    align-items: start;
}

.fit-heading h2 { margin-top: 18px; font-size: clamp(2.8rem, 5vw, 5rem); }
.fit-heading > p:last-child { max-width: 390px; margin: 20px 0 0; color: var(--gray); }

.notes-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    border-top: 1px solid var(--line);
    border-left: 1px solid var(--line);
}

.note-card {
    min-height: 180px;
    padding: clamp(24px, 3vw, 38px);
    border-right: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
    background: var(--warm-white);
}

.note-card span { color: var(--red); font-size: 0.62rem; font-weight: 850; letter-spacing: 0.14em; }

.note-card h3 {
    margin: 42px 0 0;
    font-size: 1rem;
    font-weight: 850;
    letter-spacing: 0.08em;
    text-transform: uppercase;
}

.note-card p { margin: 9px 0 0; color: var(--gray); font-size: 0.84rem; }

.etsy-cta {
    padding-block: clamp(58px, 7vw, 90px);
    background: var(--red);
    color: #fff;
}

.etsy-layout {
    display: grid;
    grid-template-columns: 1fr auto;
    gap: 42px;
    align-items: center;
}

.etsy-cta .section-kicker { color: rgba(255, 255, 255, 0.72); }
.etsy-cta h2 { max-width: 800px; margin-top: 12px; color: #fff; font-size: clamp(2.4rem, 4.8vw, 4.9rem); }

.etsy-button {
    min-height: 54px;
    padding-inline: 26px;
    border-color: #fff;
    background: #fff;
    color: var(--ink);
}

.etsy-button:hover, .etsy-button:focus-visible { background: var(--ink); color: #fff; border-color: var(--ink); }

.support { padding-block: clamp(72px, 9vw, 118px); background: var(--warm-white); }

.support-layout {
    display: grid;
    grid-template-columns: minmax(260px, 0.85fr) minmax(0, 1.5fr);
    gap: clamp(52px, 8vw, 130px);
    align-items: start;
}

.support-heading h2 { margin-top: 18px; font-size: clamp(3rem, 5vw, 5.3rem); }
.support-heading > p:last-child { max-width: 440px; margin: 20px 0 0; color: var(--gray); }
.support-cards { display: grid; gap: 12px; }

.support-card {
    min-width: 0;
    min-height: 78px;
    padding: 22px 24px;
    display: grid;
    grid-template-columns: 110px 1fr;
    gap: 24px;
    align-items: center;
    border: 1px solid var(--line);
    background: #fff;
    text-decoration: none;
}

a.support-card { transition: border-color 180ms ease, transform 180ms ease; }
a.support-card:hover { transform: translateX(4px); border-color: var(--red); }
.support-card span { color: var(--red); font-size: 0.62rem; font-weight: 850; letter-spacing: 0.14em; text-transform: uppercase; }
.support-card strong { min-width: 0; font-size: 0.78rem; letter-spacing: 0.04em; overflow-wrap: anywhere; }

.site-footer { border-top: 1px solid var(--dark-line); background: var(--charcoal); color: #f5f2ec; }

.footer-inner {
    min-height: 150px;
    display: grid;
    grid-template-columns: 1fr auto 1fr;
    align-items: center;
    gap: 30px;
}

.footer-wordmark { width: fit-content; color: #fff; font-family: var(--display); font-size: 1.5rem; letter-spacing: 0.06em; line-height: 1; text-decoration: none; }
.footer-meta { display: flex; align-items: center; gap: 24px; }
.footer-meta p { margin: 0; color: #aaa8a2; font-size: 0.6rem; font-weight: 750; letter-spacing: 0.14em; text-transform: uppercase; }
.footer-meta a { color: #fff; }
.back-to-top { justify-self: end; color: #aaa8a2; }
.back-to-top:hover span, .back-to-top:focus-visible span { transform: translateY(-3px); }

@media (max-width: 1100px) {
    .header-inner { grid-template-columns: 1fr auto; padding-block: 15px; }
    .primary-nav { grid-column: 1 / -1; grid-row: 2; justify-content: center; }
    .header-shop { grid-column: 2; grid-row: 1; }
    .hero-grid { grid-template-columns: minmax(0, 1fr) minmax(360px, 0.85fr); }
    .video-layout { max-width: 860px; grid-template-columns: minmax(260px, 400px) minmax(0, 1fr); }
    .video-frame { max-width: 400px; }
}

@media (max-width: 820px) {
    :root { --shell: min(100% - 30px, 1380px); }
    .video-layout { max-width: min(100%, 560px); grid-template-columns: 1fr; }
    .video-frame { max-width: none; }
    .video-caption { min-height: auto; display: grid; grid-template-columns: auto 1fr auto; gap: 28px; align-items: center; border-top: 1px solid rgba(255, 255, 255, 0.3); border-left: 0; }
    .video-caption-light { border-top-color: rgba(23, 23, 23, 0.2); }
    .video-caption p { margin: 0; }
    .hero-grid { width: 100%; grid-template-columns: 1fr; gap: 0; }
    .hero-copy { width: var(--shell); margin-inline: auto; padding-block: 60px 54px; }
    .hero h1 { font-size: clamp(4rem, 15vw, 6.7rem); }
    .hero-media { min-height: 0; aspect-ratio: 16 / 9; border-right: 0; border-left: 0; border-top: 1px solid rgba(23, 23, 23, 0.18); }
    .intro-grid { grid-template-columns: 1fr; gap: 16px; }
    .intro-link { justify-self: start; margin-top: 8px; }
    .fit-layout, .support-layout { grid-template-columns: 1fr; }
    .etsy-layout { grid-template-columns: 1fr; }
    .etsy-button { justify-self: start; }
    .footer-inner { min-height: 180px; grid-template-columns: 1fr auto; grid-template-rows: auto auto; padding-block: 28px; }
    .footer-meta { grid-column: 1 / -1; grid-row: 2; }
}

@media (max-width: 520px) {
    :root { --shell: calc(100% - 26px); }
    html { scroll-padding-top: 20px; }
    .header-inner { gap: 12px; }
    .wordmark { font-size: 1.28rem; }
    .brand-logo { max-width: 170px; height: 31px; }
    .header-shop { min-height: 42px; padding: 10px 12px; font-size: 0.57rem; letter-spacing: 0.09em; }
    .primary-nav { width: 100%; justify-content: space-between; gap: 6px; }
    .primary-nav a { font-size: 0.53rem; letter-spacing: 0.07em; }
    .hero-copy { padding-block: 48px 42px; }
    .eyebrow { margin-bottom: 24px; }
    .hero h1 { font-size: clamp(3.55rem, 17vw, 5rem); }
    .hero-summary { margin-top: 24px; font-size: 0.95rem; }
    .hero-media { aspect-ratio: 16 / 10; }
    .intro-grid { padding-block: 38px; }
    .intro-copy h2 { font-size: 2rem; }
    .video-section { padding-block: 62px; }
    .section-heading { grid-template-columns: 1fr; gap: 16px; }
    .section-number { font-size: 2.6rem; }
    .section-heading .section-kicker { margin-bottom: 10px; }
    .section-heading h2, .section-heading-dark h2 { font-size: clamp(3rem, 14vw, 4.1rem); }
    .video-caption { padding: 24px 18px; grid-template-columns: 1fr; gap: 14px; }
    .video-caption p { font-size: 0.82rem; }
    .play-mark { width: 54px; height: 54px; }
    .video-placeholder { gap: 9px; }
    .video-placeholder strong { font-size: 1.5rem; }
    .video-placeholder small { display: none; }
    .fit-notes, .support { padding-block: 62px; }
    .fit-heading h2, .support-heading h2 { font-size: 2.85rem; }
    .notes-grid { grid-template-columns: 1fr; }
    .note-card { min-height: 145px; }
    .note-card h3 { margin-top: 28px; }
    .etsy-cta { padding-block: 52px; }
    .etsy-cta h2 { font-size: 2.45rem; }
    .etsy-button { width: 100%; }
    .support-card { grid-template-columns: 1fr; gap: 6px; padding: 18px; }
    .footer-inner { column-gap: 18px; }
    .footer-wordmark { font-size: 1.2rem; }
    .footer-meta { align-items: flex-start; flex-direction: column; gap: 10px; }
    .back-to-top { font-size: 0.56rem; }
}

@media (prefers-reduced-motion: reduce) {
    html { scroll-behavior: auto; }
    *, *::before, *::after { scroll-behavior: auto !important; transition-duration: 0.01ms !important; animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; }
}